Companies can undertake personal selling by hiring sales representatives who visit customers or by contacting customers by telephone. Companies selling to consumers may find it uneconomical to deal with individual customers, unless they are selling face-to-face in a mall, marketing high-value products such as cars or selling products that require demonstration, such as smartphones or computers. Persuading Prospects Sales representatives use their personal selling skills to increase the chances of a successful sale.
Importance of Personal Selling 10 Benefits Article shared by: For many consumer products like home appliances, cosmetics, pharmaceuticals, publications, etc. Due to increased expectations of consumers on one end and customer orientation approach of companies on the other end, the personal selling is given more priority.
Many companies enjoy a strong position in market only due to effective personal selling. Salesman can personally attend each customer to convince as well to solve problems.
Note that personal selling in not only important to sell the products, but also to create permanent customers. Salesman can renew customer relations each time. People have more faith on salesman than exaggerated advertisement. Following points explain the importance or benefits of personal selling: It is the best tool for two-way communication.
Customer can actively involve with salesman to solve his doubts and objections. It is not possible in any other methods of market promotion. Advertising and publicity are among mass communication tools. They do not cater individual needs. Personal selling focuses on personal problems of customers.
It is comparatively more effective and result-oriented. Except television advertisements, demonstration is not possible. However, television demonstration is much limited. Salesman can provide a detail demonstration and can supervise when customer is making the actual use of products.
For technical products, it has more relevance. Complementary to other Promotional Tools: Personal selling can support advertising, sales promotion, and publicity. It removes the drawbacks of advertising and sales promotion.
Advertising increases awareness while personal selling reinforces the advertising message. Similarly, it can make sales promotion tools more effective by personal guidance or conviction. This is the only market promotion technique that provides an immediate feedback.
Salesmanship offers individual services. It can meet personal expectations of buyers. It leads to customer satisfaction. Sales talks and presentation can be adjusted according to situation to suit individual nature, motives, and problems. Salesmanship offers triple rewards.
It benefits all parties, including customer, salesman, and company. Customer is satisfied with products and services; salesman can achieve his targets; and company can improve its market share and profits.
The detailed explanation about company and its products removes all doubts and misunderstandings. It helps in restoring company image and reputation in market.Apr 15, · Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year B2B buyers now favor do-it-yourself online options for researching and buying.
Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''--Fisher, Jeffrey M.
"Vice President, Symix Computer Systems ".
Digital is no longer a choice, it’s a necessity to succeed in the world of business. At our recent Industry Advisory Council, the experts had no qualms in acknowledging the huge impact of digital but stated that knowing how to drive it is a key challenge along with finding the right people to achieve success.
The latest articles, news & insights in sales, service, marketing, communities, analytics & apps from the world leader in CRM & enterprise cloud computing. Executive Summary. As B2B offerings become more commoditized, the subjective, sometimes quite personal considerations of business customers are increasingly important in purchases.
Tony J Hughes is the #1 influencer for professional selling in Asia-Pacific and a recognised international keynote speaker. Tony Hughes is also a best selling author and writes for Top Sales Magazine and other publications and websites.
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