Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler uses these steps to have a successful organization. The organization is successful because customers can get quality foods here. The founder and owner Kathy Kudler had a vision for the business she wanted to develop because she found relief from the stress of working as vice-president of marketing for a large defense contractor by cooking gourmet foods.
Realizing that it was not easy to find the necessary ingredients, Kathy noticed there was a business opportunity that she could capitalize on.
|Related BrainMass Content||Functional Areas of Business Functional Areas of Business Regardless of the different strategies and missions companies may have, all types of organization share a common denominator.|
|Related Questions||Filed Under: Business plans Tagged With: Food 4 pages, words The primary goal of this paper is to outline the functional area interrelationships of Kudler Fine Foods- a high-end, successful food store that feature some of the finest wines, cheese, produce, and pastries. Kudler has been in business for 15 years to date and target store locations that caters to the wealthy and cleaver shoppers.|
|Related BrainMass Content||The following topics will be covered about KFF; the main motivation for the KFF existence from analyzing the vision, mission, values, goals, and the basis for the type of managerial structure employed by KFF.|
|Kudler Fine Foods – Functional Area Interrelationships Free Essays - leslutinsduphoenix.com||M OV Hey guys! One big thing is daily deal fashion sites.|
|Lateral and Vertical Collaboration Essay Example for Free - Sample words||Lateral collaboration is the interaction between two or more agencies whereas vertical collaboration is the type of collaboration within an organization.|
Kudler wants their customers to understand that the products sold at their stores are nothing less than what Kathy Kudler uses in her own home. Kudler is highly selective in regard to the team members.
The goal of Kudler Fine Foods is to expand and to have outstanding growth in the fine foods and specialty industry, and continue to have high profits in the future.
There are limited spans of control in this small company and communication flows are not overly complicated. The founder Kathy Kudler was tired of the large corporate world and wanted to relieve some of the stress in her life.
Therefore, back in she created a business plan and obtained funding to open the first Kudler Fine Foods. Because of the clear organizational structure and mission statement, Kudler Fine Foods was a success and broke even within the first nine months.
The main driver behind that success was offering each customer a delightful and pleasing shopping outing with the fresh and finest products from all around the world. The continual success has given Kathy and the management the ability to open two more stores in the Southern California area.
Kudler Fine Foods also offers home delivery and that is another key position that supports the organization structure. Because there are currently three stores open in the Southern California area and customers ordering via the Internet, Kathy needs to take a larger leadership role and rely on the store managers.
The staff members at each Kudler Fine Foods location are key positions that directly reflect the vision and structure that Kathy has developed as the founder.
In these key positions, it becomes essential for the store managers to ensure their staff is continuing to focus on the goals of providing customers a superb shopping experience. Each employee working for Kudler Fine Foods is in a key position to ensure the company continues its success.
Collaboration Process The success of Kudler Fine Foods depends on the implementation of a good business strategy and collaborating among the functional areas to meet the organizational goals. The proof of a successful strategy is the three stores Kudler recently opened.
Step 1: The business strategy goals are to capitalize on specialty products and offer products for all incomes. The business strategy is a collaboration of the broad differentiation strategy and focused market niche strategy. Step 2: The complimentary strategic option Kudler Fine Foods will outsource selected value chain activities by creating global supply chain relationships that will manage low-cost and high-quality merchandise.
Step 3: Functional area strategy supporting the complimentary strategy is to enhance research and development by adding in-store surveys to comply with customer needs and wants. Also plot out a strategic group map that will identify competing grocery stores.
Kudler Fine Foods is capitalizing on its niche and differentiation by opening two more stores. Along with the horizontal integration, this creates a stronger presence in the marketplace. Step 5: To control the cost drivers, the organization will incorporate a software package to manage inventory in all three stores.
The software will collaborate with vendors and customers by adding an electronic data interchange software to manage suppliers and customer orders. This will allow just-in-time orders and alleviate overstocking perishables or large quantities of expensive items.
Lateral or horizontal communication occurs between peers. Vertical channels are more formal and take the form of e-mail, memos, policies or procedures, posted notices, staff meetings, or face-to-face meetings. Horizontal communication is less formal and focuses on how employees feel about what is or is not happening in the company.
Kathy Kudler holds a monthly operational review meeting to discuss customer service, monthly sales, and what new items to offer.
Nearly all of the vertical communication flows to Kathy. The time she spends time at each store gives line level employees some face-to-face opportunities. This is a good example of horizontal collaboration.Lateral And Vertical Collaboration Kudler Fine Foods.
Kudler Fine Foods – Functional Area Interrelationships Bus/ July 16, Kudler Fine Foods Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine.
Kudler’s mission, . Lateral And Vertical Collaboration Kudler Fine Foods. Kudler Fine Foods – Functional Area Interrelationships Bus/ July 16, Kudler Fine Foods Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care.
These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, . View Notes - Lateral and Vertical Collaboration Kudler Fine Foods from ACC at University of Phoenix. Lateral and Vertical Collaboration Lateral and Vertical collaboration are the keys to the.
Kudler Fine Foods’ ability to communicate closely together as well as collaborate in their operative functions are impressive; however, an action plan that focuses on improving communication, along with lateral and vertical collaboration within Kudler’s employees would . Read this essay on The Importance of Collaboration of Marketing and Other Functional Areas.
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Kudler Fine Foods BUS Integrated Business Topics July 8, Kudler Fine Foods There are many variables to be considered when starting and managing a business. It is essential that the mission, vision, and values of the organization be established and followed.