But I do want to highlight 5 things that are guaranteed to make you stand out — and not in a good way. Fill out this form for a free sample executive summary or read on to find out what NOT to do when crafting your executive summary:
While it can be tough to fit on one or two pages, a good Summary includes: The Executive Summary is often the make-or-break section of your business plan. So think of it as a snapshot of your business plan.
Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following. Refine and tighten your concept.
Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors. As you develop your Summary you executive summary business plan muster up naturally focus on the issues that contribute most to potential success.
If your concept is too fuzzy, too broad, or too complicated, go back and start again. Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan.
What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan. Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan.
Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through.
In short, make readers want to turn the page and keep reading. Just make sure your sizzle meets your steak by providing clear, factual descriptions. The following is how an Executive Summary for a bicycle rental store might read.
Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest. Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year.
Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.
The owner of the company, Marty Cycle, has over twenty years experience in the bicycle business, having served as a product manager for ACME Cycles as well as the general manager of Epic Cycling.
Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country.
Due to the somewhat seasonal nature of the business, part-time employees will be hired to handle spikes in demand. Those employees will be attracted through competitive wages as well as discounts products and services.
Market Opportunitiespeople visited the George Washington National Forest during the last twelve months. While the outdoor tourism industry as a whole is flat, the park expects its number of visitors to grow over the next few years.
The economic outlook indicates fewer VA, WV, NC, and MD cycling enthusiasts will travel outside the region The park has added a camping and lodging facilities that should attract an increased number of visitors The park has opened up additional areas for trail exploration and construction, ensuring a greater number of single-track options and therefore a greater number of visitors The market potential inherent in those visitors is substantial.
Competitive Advantages The cycling shops located in Harrisonburg, VA, are direct and established competitor. Our two primary competitive advantages will be location and lower costs. Our location is also a key disadvantage where non-park rentals are concerned.Willow Park Golf Course golf course business plan executive summary.
Willow Park Golf Course will lease and operate a golf course and driving range, in a rapidly developing retirement community and destination vacation area. Building Block 2 – The Business Plan and Executive Summary Before You Start These workbook guides are designed to assist entrepreneurs and their leadership teams in early-stage technology and life-sciences companies, and are based on tried-and-tested business planning and financing concepts relevant for start-ups in a wide range of industries.
For a template that you can use to write a complete business plan see Simple Business Plan Template. Section 1: Executive Summary The executive summary goes near the beginning of . The executive summary is arguably the most important section of the business plan.
It must be concise, specific, and well-written. It must be concise, specific, and well-written. It summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit summary figures.
Don’t raise questions that your business plan doesn’t answer — Your summary is intended to lay out what you’ll cover in more depth in your pitch deck and your . The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.