Cineplex odeon swot analysis

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Cineplex odeon swot analysis

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The Challenge Following the introduction of the Cineplex multiplex platform, the movie theatre industry was no longer introducing significant innovations and the category was under pressure due to extensive growth.

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The competitive landscape had grown with the arrival of multiple players, including U. Another obstacle was the rise of online movie rentals coming from Netflix, iTunes and other digital networks that had affected the viewing behavior of customers who were willing to wait to rent versus attending blockbuster movie releases.

Finally, the rise of operational costs had put more pressure on margins and was inhibiting the ability to gain additional revenue from theatre guests. Market and financial analysis proved that these challenges reflected dire predictions for the industry, including Cineplex Entertainment.

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We began each major Cineplex project with a rigorous brand discovery SWOT Strengths, Weaknesses, Opportunities, Threats analysis, branding and communication needs to determine what will drive success.

During this phase, we conduct a degree review, and explore everything that is known, tried, tested, researched and true. Our analysis is based on the strategic insights of the facilities and communication teams, stakeholder research, and industry benchmarking. For the Cineplex brand, Phase One involved the following: Knowing your strengths and weaknesses can be your best advantage in establishing a hospitality program that works within the confines of the real world.

Our SWOT analysis takes an in-depth look at the current programs within the marketplace and maps out key drivers that will ensure success. Shikatani Lacroix has managed multiple projects for Cineplex over the last decade, including the naming and launch of their AVX sound system, their new VIP theatre program and the branding and launch of their Galaxy brand, in addition to the redesign of their Famous Players and Cineplex theatres.

Furthermore, Shikatani Lacroix was instrumental in the naming and design of their Poptopia QSR brand and the evolution of their Outtake offering.

In all of these projects, we provided an initial analysis identifying the following underlining opportunities: Our alignment process allows the use of physical and visual metaphors to help define the Cineplex ideal experience and key equity levers that would allow a seamless and coherent execution across the various locations.

In the case of Cineplex, which owned the theater experience, the exterior signing program needed to leverage this equity while providing stronger curb appeal and visual impact to better leverage the scale of the building.

Design We are inspired by the obvious and the obscure. Once we have discovered all there is to know, we put our creative minds to work in brand ideation and brainstorming sessions, and we push the creative envelope to strike the right balance between innovation and risk, turning our strategic vision into reality.

Our collective think-tank culminates with the creation of a range of options to help the Cineplex leadership team visualize potential directions. The creation phase involved the following: The process included a further refinement and execution of the identity in addition to the development of specifications, message and sign schedule through to prototype development and final execution across Canada.

Shikatani Lacroix managed the implementation and brand conversion across more than 60 theatres over a five-year period. During the implementation stage, Shikatani Lacroix was also retained to develop packaging for their popcorn and concession program, a new Poptopia and Outtake specialty food programs, a new VIP brand in addition to the naming and design of AVX Digital Surround Sound offering.

Cineplex odeon swot analysis

Cineplex sales growth has been significant with the results exceeding industry and company goals.Analysis of the Florida film and entertainment industry. Pages.

Analysis of the Florida film and entertainment industry. Author. Phyllis Pooley. Download with Google Download with Facebook or download with email.

Analysis of the Florida film and entertainment industry. Download. Analysis of the Florida film and entertainment industry. SWOT Analysis: AMC Entertainment Robert Harrington | December 05, Since Chinese conglomerate Dalian Wanda acquired it for $ billion in May of , Movie theater operator AMC Entertainment (AMC) has boosted its screen count, aggressively updated the sound and digital-projection of its rooms, and improved food and amenity .

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