Case analysis the ready to eat breakfast cereal

This study investigated whether increasing insoluble predominantly wheat bran fibre over 14 days improves subjective digestive feelings, general wellbeing and bowel function.

Case analysis the ready to eat breakfast cereal

Only a minority qualified against any of the nutrient profiling schemes. The rate was even lower for RTECs marketed to children because of their high sugar and low fibre content. Our findings are consistent with previous studies [ 2526 ], such as Harris et al.

In Germany, Hampshire et al. The poor performance of RTECs marketed for children is relevant from a public health perspective compared with findings from the German Health Interview and Examination survey.

Our results showed a high prevalence of health-related claims and healthy product names on German RTECs. These items were not consistently related to the overall nutritional value of the products. Regression analysis showed that a satisfactory nutrient profile according to OFCOM was indicated by determinants which originally were not provided for the evaluation of the nutritional value of products such as cereals not marketed to children, clean labelling and organically certified.

The second model, based on the criteria of different nutrient profiles, indicates that whole grain claims were one of the positive criteria to meeting at least one of the selected nutrient profiles.

Accordingly, the whole grain content of products with respective claims varied greatly within and between our samples. In Norway, where the governmental-approved nutrient profile is in place, RTECs had on average higher whole grain contents than in Germany.

As a result, we could observe significantly higher contents of fibre in Norwegian products. The situation with respect to products depicting a clean labelling claim is also complex.

We found that clean labelling predicted a satisfactory nutrient profiling score in both models. However, we cannot conclude that clean labelling in general is suitable for informing consumers about the nutritional value of the product. Notably, however, clean labelling showed a relation to the nutrient profiling scores, whereas health and nutrition claims did not.

These results demonstrate the difficulty for consumers in identifying the overall nutritional value of RTECs by external cues provided on the packaging. Existing studies have reported similarly confusing results.

Moreover, cereals displaying a fibre claim did not have better nutrition profiles than those without. Only cereals advertising the claim no-sugar added scored better [ 15 ].

The assumption could be made that consumers could easily detect the true nutritional value of the product by studying the nutritional facts displayed on nearly every packaging.

The Ready-To-Eat Breakfast Cereal Industry In | Case Study Solution | Case Study Analysis

However, recent consumer research suggests that this information is of low relevance at the point of sale. Promotion of health-supporting ingredients on the product packaging may therefore influence the health perception of the whole product, the so-called halo effect [ 2 ].

In this respect, we agree with Hughes et al. Adding to consumer confusion, serving sizes differed and did not allow for easy comparison of the nutritional value.

Though the latter results refer to the US it provides an indication that the serving sizes displayed on the products of our sample are likely too small.

The discussion of whether products that are specifically designed for children should apply GDA values derived for children still remains.

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Finally, we observed that the products with higher nutrient profiling scores, in most cases, were more expensive.By a three-to-one vote, the FTC dismissed "with prejudice" the renowned nine-year-old case against the three leading manufacturers of ready-to-eat cereal: Kellogg Co., General Mills Inc.

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Case analysis the ready to eat breakfast cereal

Ready-to-Eat Breakfast Cereal Industry: Kellogg Case Solution, Supplements Ready-to-Eat Breakfast Cereal Industry in (A). Supplements Ready-to-Eat Breakfast Cereal Industry in (A). «Hide from Kenneth Corts, A. High-sugar ready-to-eat cereals are the packaged food most frequently promoted in child-targeted food advertising on television.

The authors combined content analysis of product nutritional quality and messages presented in cereal television advertisements with syndicated data on exposure to those ads. Consumers are gravitating towards less healthy ready-to-eat (RTE) cereal products and it has nothing to do with price or availability, find researchers.

The study, published in Economic Letters, investigated the evolution of nutritional quality in the US using RTE cereals as a case study.

The. Kellogg Company, a leading provider of ready-to-eat cereal and convenience foods, is headquartered in Battle Creek, Michigan. Their product line consists of such products as Raisin Bran, Frosted Flakes, Cheez-Its, and Eggo Waffles. Production of a ready-to-eat breakfast cereal containing corn is improved by subjecting the corn to intensive milling to increase its free starch content to at least 12 percent prior to processing it into the breakfast cereal.

The milling of the corn results primarily in increased puffability and thereby tenderness.

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